privacy policy

Last updated: 8 june 2026

Sally Wright Flower Studio (“we,” “us,” or “our”) is a premium florist studio based in Moonee Ponds, providing luxury floral arrangements and hand delivery across Melbourne including Toorak, South Yarra, Armadale, Essendon, Brighton, Hawthorn, Kew, Cremorne and surrounding areas. This Privacy Policy explains how we collect, use, disclose, and protect your information when you shop with us online at sallywrightflowerstudio.com, place an order over the phone, or interact with us through email, SMS, or social media platforms such as Instagram, Facebook, LinkedIn, Pinterest, Google Business Profile, and X (Twitter).

We comply with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). For customers in the EU and UK, we also align where relevant with GDPR standards. Using our services means you agree to this Privacy Policy.

Table of Contents

• 1. Changes to This Policy
• 2. Scope
• 3. Information We Collect
• 4. How We Use Information
• 5. How We Share Information
• 6. Cookies & Analytics
• 7. Data Security
• 8. Data Storage & Retention
• 9. Your Rights
• 10. Children’s Privacy
• 11. Complaints
• 12. Contact Us

1. Changes to This Policy

We may update this Privacy Policy to reflect changes in our services, operations, or the law. For example, if we introduce new delivery technology, payment options, or expand into new Melbourne suburbs, this document will be updated. Any revisions will take effect from the date of publication above. Significant changes may also be communicated via email or website notice.

2. Scope

This policy applies to all services offered by Sally Wright Flower Studio, including:

• Orders placed through our WooCommerce checkout (powered by FunnelKit on WordPress/Divi).
• Orders placed online, by phone, or directly with our studio team.
• Email newsletters, SMS marketing campaigns, and personalised delivery updates.
• Social media interactions (Instagram, Facebook, Pinterest, LinkedIn, Google Business Profile, X).
• In-studio activities (consultations, event planning, and flower sourcing).
• Deliveries made by our in-house and trusted partner couriers (never bulk third-party delivery services).

3. Information We Collect

a) Provided directly

When you place an order, contact us, or join our mailing list, we may collect:

• Contact details: name, phone number, email, billing/delivery addresses.
• Order details: product selections, card messages, event notes (weddings, corporate, funerals).
• Payment details: processed securely by Stripe, PayPal, or Afterpay (we do not store full card numbers).
• Preferences: subscription choices, saved addresses, newsletter sign-ups.
• Support interactions: emails, texts, or phone calls with our team.

b) Collected automatically

• Cookies, device/browser information, and IP address.
• Google Analytics, Google Maps Places (for delivery radius accuracy), Meta Pixel, and SEO tracking tools.
• Website usage data such as pages visited, time on page, and checkout interactions.

4. How We Use Information

Your information allows us to:

• Process and deliver floral orders on time across Melbourne and suburbs.
• Send confirmation emails, SMS updates, and delivery notifications.
• Provide customer service and resolve issues quickly.
• Improve our services by analysing popular delivery suburbs, products, and seasonal flower demand.
• Personalise newsletters and promotional offers (you may unsubscribe anytime).
• Meet tax, accounting, and legal obligations under Australian law.

5. How We Share Information

We only share your personal data when necessary to complete your order or where legally required. We may disclose information to:

• Payment providers (Stripe, Afterpay) – for secure processing.
• our delivery team, or where required, a trusted local delivery partner – to hand delivery flowers safely. 
• Professional advisors such as accountants, insurers, or legal representatives.
• Regulatory bodies or law enforcement when required by Australian law.

6. Cookies & Analytics

We use cookies to ensure our website functions correctly and to improve your shopping experience. Cookies also help us understand which bouquets are most popular, which delivery suburbs are in demand, and where customers are coming from. You can disable cookies in your browser, but some site features (like checkout) may not function properly.

7. Data Security

We use SSL encryption, firewalls, and secure hosting within Australia to protect your data. Only authorised staff have access to your personal information. As a boutique Melbourne studio, we prioritise confidentiality and do not outsource sensitive operations offshore.

8. Data Storage & Retention

We keep data only as long as necessary for business, tax, and legal purposes. For example:

• Order records – retained for 7 years under Australian tax law.
• Subscription emails – until you unsubscribe.
• Delivery notes – kept short-term to ensure accurate and smooth delivery.

9. Your Rights

You have the right to:

• Access the personal data we hold about you.
• Request corrections if your details are inaccurate.
• Opt out of email or SMS marketing at any time.
• Request deletion of your information, subject to legal/tax requirements.

10. Children’s Privacy

Our services are not directed at children under 16. We do not knowingly collect data from minors. If a child’s data is accidentally submitted, we will delete it promptly.

11. Complaints

If you have a privacy concern, please contact us first. We aim to resolve complaints quickly and fairly. If unresolved, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC).

12. Contact Us

Sally Wright Flower Studio
Moonee Ponds, Victoria, Australia
Email: hello@sallywrightflowerstudio.com
Website: sallywrightflowerstudio.com

phone: 0422 014 544